Veerkrupa Jewellers Limited is an India-based company, which operates a jewelry business. The Company’s jewelry business includes the sale of jewelry made of gold, silver, studded and other jewelry products that include diamond, platinum, and other precious and semi-precious stones. It offers a range of products for different occasions such as weddings and party-wear, jewelry for personal milestones, festival jewelry, daily-wear jewelry, kids jewelry and men’s jewelry. Its product profile includes designer, traditional, modern, and combined designs of jewelry such as earrings, chains, bracelets, gold/silver bars, bands, mangal sutra, pendant sets and chains, anklets, waist belts and necklaces. It also sells hand tools, pooja items, and decorative items in silver. Its products are sold under the brand name of Veerkrupa. It sells its jewelry from showrooms located in Naroda and Narol. Its collection of jewelry in both the showrooms reflects regional customer preferences and designs.