Honasa Consumer Ltd
HONASAHonasa Consumer Ltd
HONASAPrice Chart
Scorecard
Performance
LowHasn't fared well - amongst the low performers
Valuation
HighSeems to be overvalued vs the market average
Growth
LowLagging behind the market in financials growth
Profitability
HighShowing good signs of profitability & efficiency
Entry point
AvgThe stock is not in the overbought zone
Red flags
AvgThe stock has a moderate number of red flags
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Key Metrics
No LabelNo Label | PB RatioPB Ratio | Dividend YieldDiv. Yield |
---|---|---|
93.51 | 6.67 | — |
Sector PESector PE | Sector PBSector PB | Sector Div YldSctr Div Yld |
---|---|---|
50.87 | 10.10 | 1.48% |
Forecast & Ratings
Detailed Forecast from 10 analysts
Price
Price Upside
Earnings
Earnings Growth
Revenue
Rev. Growth
Company Profile
Honasa Consumer Pvt Ltd doing business as mamaearth, is an India-based company engaged in developing, manufacturing and marketing baby care, women and men care products with brand name mamaearth.
Peers
Compare with peersGodrej Consumer Products Ltd
Dabur India Ltd
Marico Ltd
Colgate-Palmolive (India) Ltd
Procter & Gamble Hygiene and Health Care Ltd
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Forecasts
Price
Revenue
Earnings
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Revenue Forecast
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Earnings Per Share Forecast
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Income
Balance Sheet
Cash Flow
Income Statement
Financial Year | FY 2021 | FY 2022 | FY 2023 | FY 2024 | TTM | |||||
---|---|---|---|---|---|---|---|---|---|---|
Total Revenue | 472.10 | 964.35 | 1,515.27 | 1,969.60 | 2,043.95 | |||||
Raw Materials | 160.78 | 304.77 | 502.42 | 593.57 | 1,892.19 | |||||
Power & Fuel Cost | 0.08 | 0.18 | 0.84 | 1.43 | ||||||
Employee Cost | 27.76 | 78.85 | 164.88 | 170.56 | ||||||
Selling & Administrative Expenses | 209.72 | 545.01 | 797.51 | 971.70 | ||||||
Operating & Other expenses | 1,395.69 | 3.20 | 159.03 | 45.56 | ||||||
EBITDA | -1,321.93 | 32.34 | -109.41 | 186.78 | 151.76 | |||||
Depreciation/Amortization | 1.71 | 6.90 | 24.96 | 30.62 | 37.82 | |||||
PBIT | -1,323.64 | 25.44 | -134.37 | 156.16 | 113.94 | |||||
Interest & Other Items | 0.98 | 3.01 | 6.66 | 9.04 | 11.94 | |||||
PBT | -1,324.62 | 22.43 | -141.03 | 147.12 | 102.00 | |||||
Taxes & Other Items | 7.61 | 6.73 | 1.77 | 35.35 | 23.93 | |||||
Net Income | -1,332.23 | 15.70 | -142.80 | 111.77 | 78.07 | |||||
EPS | -13,02,914.43 | 15,331.28 | -20.95 | 4.85 | 2.41 | |||||
DPS | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | |||||
Payout ratio | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
Company Updates
Annual report
PDFPeers & Comparison
Consumer StaplesFMCG - Personal Products
Valuation
Technical
Forecast
Stock | PE RatioPE Ratio | PB RatioPB Ratio | Div. YieldDividend Yield |
---|---|---|---|
Honasa Consumer Ltd | 65.32 | 6.67 | — |
Godrej Consumer Products Ltd | -217.60 | 9.68 | 1.26% |
Dabur India Ltd | 49.34 | 8.82 | 1.07% |
Marico Ltd | 52.34 | 18.59 | 1.58% |
Price Comparison
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Promoter Holdings Trend
Institutional Holdings Trend
Increased Total Retail Holding
In last 3 months, retail holding in the company has increased by 1.21%
Increased Foreign Institutional Holding
In last 3 months, foreign institutional holding of the company has increased by 5.37%
Shareholding Pattern
Dec 2023
Mar 2024
Jun 2024
Sep 2024
Shareholding History
Mutual Funds Holding Trend
Mutual Fund Holding
In last 3 months, mutual fund holding of the company has almost stayed constant
Top 5 Mutual Funds holding Honasa Consumer Ltd
Funds (Top 5) | The rupee value of the stock held by the fund divided by the stock’s market cap Market-cap held | Percentage of the fund’s portfolio invested in the stock Weight | Change in the portfolio weight of the stock over the last 3 months 3M holding change | The rank of the stock in the fund’s portfolio based on its weight in the portfolio along with the change in the rank over the last 3 months Portfolio rank(3M change) |
---|---|---|---|---|
Canara Robeco Small Cap Fund - Growth - Direct Plan Growth | The rupee value of the stock held by the fund divided by the stock’s market cap 1.1543% | Percentage of the fund’s portfolio invested in the stock 0.68% | Change in the portfolio weight of the stock over the last 3 months 0.68% | The rank of the stock in the fund’s portfolio based on its weight in the portfolio along with the change in the rank over the last 3 months 93/105 (0) |
Invesco India ELSS Tax Saver Fund - Growth - Direct Plan Growth | The rupee value of the stock held by the fund divided by the stock’s market cap 0.5985% | Percentage of the fund’s portfolio invested in the stock 1.50% | Change in the portfolio weight of the stock over the last 3 months -0.52% | The rank of the stock in the fund’s portfolio based on its weight in the portfolio along with the change in the rank over the last 3 months 53/70 (-13) |
PGIM India Midcap Opportunities Fund - Growth - Direct Plan Growth | The rupee value of the stock held by the fund divided by the stock’s market cap 0.5984% | Percentage of the fund’s portfolio invested in the stock 0.40% | Change in the portfolio weight of the stock over the last 3 months -0.06% | The rank of the stock in the fund’s portfolio based on its weight in the portfolio along with the change in the rank over the last 3 months 82/84 (-1) |
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smallcases
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Events
Dividend Trend
No Dividends
HONASA has not given any dividends in last 5 years
Dividends
Corp. Actions
Announcements
Legal Orders
Dividends
PSP Projects Ltd, ACME Solar Holdings Ltd, Loyal Textile Mills Ltd and Taylormade Renewables Ltd are among the other losers in the BSE's 'B' group today, 21 November 2024.Honasa Consumer Ltd crashed 9.82% to Rs 237.85 at 14:32 IST.The stock was the biggest loser in the BSE's 'B' group.On the BSE, 1.8 lakh shares were traded on the counter so far as against the average daily volumes of 51803 shares in the past one month.PSP Projects Ltd tumbled 9.04% to Rs 611. The stock was the second biggest loser in 'B' group.On the BSE, 74807 shares were traded on the counter so far as against the average daily volumes of 10028 shares in the past one month.ACME Solar Holdings Ltd lost 8.94% to Rs 240.45. The stock was the third biggest loser in 'B' group.On the BSE, 2.22 lakh shares were traded on the counter so far as against the average daily volumes of 9.72 lakh shares in the past one month.Loyal Textile Mills Ltd shed 8.45% to Rs 324. The stock was the fourth biggest loser in 'B' group.On the BSE, 1512 shares were traded on the counter so far as against the average daily volumes of 1129 shares in the past one month.Taylormade Renewables Ltd slipped 7.76% to Rs 275.05. The stock was the fifth biggest loser in 'B' group.On the BSE, 1.27 lakh shares were traded on the counter so far as against the average daily volumes of 40440 shares in the past one month.Powered by Capital Market - Live
According to AICPDF, the unsold inventory is reportedly causing a financial burden of Rs 300 crore. As per reports, the AICPDF said that besides the issue of 'unsold stocks nearing expiry', credit notes of about Rs 50 crore are unsettled, which is creating cash flow challenges and threatens the stability of the entire distribution network. The distributors' body alleged that Mamaearth has been offloading excessive stocks to distributors without considering market demand, which has caused damage to the distribution and the retail ecosystem and erosion of trust, the reports added. In a regulatory filing made before market hours today, Honasa Consumer denied the issues raised by AICPDF around the company's practices with its distributors and distribution transition. The company said it has been actively working with the channel partners for the last few months to clear the unsold stocks. 'We strongly deny the allegations made by AICPDF. The figures mentioned are inconsistent with the sales driven through this channel,' the company stated. The company stated that as of 31st Oct 2024, as per data from the distribution management system implemented at Honasa distributors currently active and associated with the company, the distribution value-chain, carried a total inventory of Rs 40.69 crore, (as against the quoted figure of Rs 300 crore of near-expiry inventory by AICPDF). As part of the general trade distribution transition under Project Neev, the company said that it has removed the 2-layered channel partner structure of super-stockists and sub-distributors from top-50 cities, and are setting up single-layered distributor structure. Claims from the company's general trade channel partners pertaining to market schemes, pending with the company for settlement, is only Rs 4.73 crore as on 30 September 2024 (as against the quoted figure of Rs 50 crore of unsettled credit notes by AICPDF). As per Nielsen RMS data, at retailers, the company's stock turnover ratio has improved from 35 to 27 days in the past year while the category still stands at 35 days in general trade. Given these efforts, the claims made are not reflective of the current reality, and are spreading misinformation about us,' the company said in a statement. Honasa Consumer is the largest digital-first beauty and personal care company with a diverse portfolio of six brands. Uniquely positioned to capture the growth trends shaping in the BPC market, the company is building brands through on trend data-based innovation and strong omnichannel distribution. The company reported a consolidated net loss of Rs 18.57 crore in Q2 FY25 as against net profit Rs 29.43 crore recorded in Q2 FY24. Revenue from operations declined 6.90% YoY to Rs 461.82 crore in the quarter ended 30 September 2024. Powered by Capital Market - Live
Maximus International Ltd, Medico Remedies Ltd, Astron Paper & Board Mill Ltd and Taylormade Renewables Ltd are among the other losers in the BSE's 'B' group today, 19 November 2024.Honasa Consumer Ltd tumbled 10.24% to Rs 265.5 at 14:31 IST.The stock was the biggest loser in the BSE's 'B' group.On the BSE, 5.13 lakh shares were traded on the counter so far as against the average daily volumes of 23289 shares in the past one month.Maximus International Ltd crashed 9.99% to Rs 19.64. The stock was the second biggest loser in 'B' group.On the BSE, 74885 shares were traded on the counter so far as against the average daily volumes of 8.08 lakh shares in the past one month.Medico Remedies Ltd lost 9.99% to Rs 45.59. The stock was the third biggest loser in 'B' group.On the BSE, 21713 shares were traded on the counter so far as against the average daily volumes of 1.74 lakh shares in the past one month.Astron Paper & Board Mill Ltd fell 9.98% to Rs 19.22. The stock was the fourth biggest loser in 'B' group.On the BSE, 1.54 lakh shares were traded on the counter so far as against the average daily volumes of 56253 shares in the past one month.Taylormade Renewables Ltd slipped 9.70% to Rs 302.05. The stock was the fifth biggest loser in 'B' group.On the BSE, 98075 shares were traded on the counter so far as against the average daily volumes of 33503 shares in the past one month.Powered by Capital Market - Live
Zee Entertainment Enterprises Ltd, Ratnamani Metals & Tubes Ltd, Akums Drugs & Pharmaceuticals Ltd, Delhivery Ltd are among the other stocks to see a surge in volumes on NSE today, 19 November 2024.Honasa Consumer Ltd witnessed volume of 107.91 lakh shares by 14:14 IST on NSE, a 22.29 times surge over two-week average daily volume of 4.84 lakh shares. The stock dropped 10.55% to Rs.265.90. Volumes stood at 7.33 lakh shares in the last session.Zee Entertainment Enterprises Ltd notched up volume of 463.89 lakh shares by 14:14 IST on NSE, a 8.16 fold spurt over two-week average daily volume of 56.85 lakh shares. The stock rose 6.85% to Rs.123.31. Volumes stood at 42.09 lakh shares in the last session.Ratnamani Metals & Tubes Ltd registered volume of 80731 shares by 14:14 IST on NSE, a 5.54 fold spurt over two-week average daily volume of 14575 shares. The stock slipped 0.88% to Rs.3,422.10. Volumes stood at 28719 shares in the last session.Akums Drugs & Pharmaceuticals Ltd clocked volume of 22.94 lakh shares by 14:14 IST on NSE, a 5.47 times surge over two-week average daily volume of 4.19 lakh shares. The stock gained 5.00% to Rs.580.65. Volumes stood at 5.19 lakh shares in the last session.Delhivery Ltd saw volume of 53.57 lakh shares by 14:14 IST on NSE, a 3.82 fold spurt over two-week average daily volume of 14.03 lakh shares. The stock increased 6.26% to Rs.347.80. Volumes stood at 41.13 lakh shares in the last session.Powered by Capital Market - Live
Revenue from operations declined 6.90% YoY to Rs 461.82 crore in the quarter ended 30 September 2024, while revenue adjusted for inventory correction was Rs 525 crore with the growth rate of 5.7% YoY. The company reported a pre-tax loss of Rs 24.37 crore in Q2 FY25 as compared to a profit before tax of Rs 39.20 crore recorded in the same period a year ago. The firm reported a negative EBITDA of Rs 31 crore in Q2 FY25, compared to a positive EBITDA of Rs 40 crore in Q2 FY24. The company posted negative EBITDA margin of 6.6%, with EBITDA Margin adjusted for inventory correction at 4.1%. Revenue and EBITDA declined in Q2 FY25 due to one-time inventory correction amid distribution model shift. During the current quarter, the company has executed Project 'Neev' which entails transition to direct distribution model across top 50 cities and in the process making the general trade distribution future ready. As part of the Project 'Neev' the company has discontinued super stockist layer as well as certain direct distributors replacing them with higher quality/Tier 1 distributors to service retailers across top 50 cities. Consequent to the aforesaid transition, sales return of Rs 63.51 crore has been provided for with resulting inventory/right to return asset of Rs 11.44 crore and provision for doubtful debts of Rs 2.08 crore. 'Retail offtake continues to be ahead of the competition. In offline, Mamaearth face washes as well as Mamaearth shampoos gained 125 bps of value market-share YoY as of Sep '24 (as per NielsenIQ),' the company stated in regulatory filing. On half-year basis, the company's net profit slumped 59.96% to Rs 21.68 crore in H1 FY25 as against Rs 54.15 crore posted in H1 FY24. However revenue from operations rose 5.75% YoY to Rs 1,015.87 crore in H1 FY25. The company said that younger brands like the Derma Co., Aqualogica, BBlunt, and Dr. Sheth's achieved more than 30% YTD growth in both quarters of the year. The company highlighted that its focus categories'face washes, sunscreens, and face serums'are growing at over 28% year-on-year in H1, adjusted for inventory correction, and are consistently gaining market share. These categories now contribute nearly 50% of the business. The company expressed its ambition to further expand these segments and aim to either become market leaders or rank among the top 3 nationally within the next 3-5 years. Varun Alagh, chairman and CEO, Honasa Consumer, said, Over the past few months, we've been implementing Project Neev to optimize our distribution model. In this quarter, we have taken strategic steps towards transitioning from super-stockists to direct distributors in top 50 cities. This transition has impacted our revenue and profits, leading to a slowdown for Mamaearth. However, this realignment will also strengthen offline go-to-market (GTM) strategy in the quarters ahead, setting the stage for our next phase of growth. For us, strengthening our offline GTM capabilities and bringing Mamaearth back on the strong growth trajectory are our top priorities. Our House of Brands strategy continues to drive growth, with each of our emerging brands - The Derma Co., Aqualogica, BBlunt, and Dr. Sheth's - achieving over 30% year-on-year growth in H1. In core categories like sunscreens, face washes, and serums, our growth in H1 is more than 28%. We are constantly learning and evolving to meet the changing needs of Indian consumers. Our long-term goals remain unwavering' to shape the future of the beauty and personal care category in India.' Honasa Consumer is the largest digital-first beauty and personal care company with a diverse portfolio of six brands. Uniquely positioned to capture the growth trends shaping in the BPC market, the company is building brands through on trend data-based innovation and strong omnichannel distribution. Powered by Capital Market - Live
Revenue from operations declined 6.90% YoY to Rs 461.82 crore in the quarter ended 30 September 2024, while revenue adjusted for inventory correction was Rs 525 crore with the growth rate of 5.7% YoY. The company reported a pre-tax loss of Rs 24.37 crore in Q2 FY25 as compared to a profit befor tax of Rs 39.20 crore recorded in the same period a year ago. The firm reported a negative EBITDA of Rs 31 crore in Q2 FY25, compared to a positive EBITDA of Rs 40 crore in Q2 FY24. 'Retail offtake continues to be ahead of the competition. In offline, Mamaearth face washes as well as Mamaearth shampoos gained 125 bps of value market-share YoY as of Sep '24 (as per NielsenIQ),' the company stated in regulatory filing. On half-year basis, the company's net profit slumped 59.96% to Rs 21.68 crore in H1 FY25 as against Rs 54.15 crore posted in H1 FY24. However revenue from operations rose 5.75% YoY to Rs 1,015.87 crore in H1 FY25. The company said that younger brands like the Derma Co., Aqualogica, BBlunt, and Dr. Sheth's achieved more than 30% YTD growth in both quarters of the year. The company highlighted that its focus categories'face washes, sunscreens, and face serums'are growing at over 28% year-on-year in H1, adjusted for inventory correction, and are consistently gaining market share. These categories now contribute nearly 50% of the business. The company expressed its ambition to further expand these segments and aim to either become market leaders or rank among the top 3 nationally within the next 3-5 years. Varun Alagh, chairman and CEO, Honasa Consumer, said, Over the past few months, we've been implementing Project Neev to optimize our distribution model. In this quarter, we have taken strategic steps towards transitioning from super-stockists to direct distributors in top 50 cities. This transition has impacted our revenue and profits, leading to a slowdown for Mamaearth. However, this realignment will also strengthen offline go-to-market (GTM) strategy in the quarters ahead, setting the stage for our next phase of growth. For us, strengthening our offline GTM capabilities and bringing Mamaearth back on the strong growth trajectory are our top priorities. Our House of Brands strategy continues to drive growth, with each of our emerging brands - The Derma Co., Aqualogica, BBlunt, and Dr. Sheth's - achieving over 30% year-on-year growth in H1. In core categories like sunscreens, face washes, and serums, our growth in H1 is more than 28%. We are constantly learning and evolving to meet the changing needs of Indian consumers. Our long-term goals remain unwavering' to shape the future of the beauty and personal care category in India.' Honasa Consumer is the largest digital-first beauty and personal care company with a diverse portfolio of six brands. Uniquely positioned to capture the growth trends shaping in the BPC market, the company is building brands through on trend data-based innovation and strong omnichannel distribution. The counter advanced 1.48% to settle at Rs 369.75 on Thursday, 14 November 2024. The stock market to remain closed today on account of Guru Nanak Jayanti.Powered by Capital Market - Live
Net loss of Honasa Consumer reported to Rs 18.58 crore in the quarter ended September 2024 as against net profit of Rs 29.44 crore during the previous quarter ended September 2023. Sales declined 6.91% to Rs 461.82 crore in the quarter ended September 2024 as against Rs 496.11 crore during the previous quarter ended September 2023. ParticularsQuarter EndedSep. 2024Sep. 2023% Var. Sales461.82496.11 -7 OPM %-6.658.10 - PBDT-13.8145.50 PL PBT-24.3739.21 PL NP-18.5829.44 PL Powered by Capital Market - Live
Honasa Consumer will hold a meeting of the Board of Directors of the Company on 14 November 2024.Powered by Capital Market - Live
Mamaearth has partnered with Meesho. This collaboration is set to make high-quality personal care products more accessible to deep penetrated regions and drive growth in emerging regions. As Tier 3 and beyond markets emerge as key drivers for e-commerce, Mamaearth aims to tap into the growing demand for premium, natural, and toxin-free personal care products through Meesho's vast network, particularly in smaller towns and semi-urban areas. It also aligns with Mamaearth's strategy to explore untapped markets and drive revenue growth from regional areas and will further solidify Mamaearth's position as a trusted leader in the beauty and personal care category. The brand experienced a fivefold growth during the Meesho sale period. Mamaearth now aims to reach 100 crore ARR in the coming 12 months on Meesho. Through Meesho's extensive reach, Mamaearth has been able to penetrate deeper markets across Bharat, reaching customers in areas such as Belgaum (Karnataka), Kashipur (Uttarakhand), Bokaro (Jharkhand), Sivakasi (Tamil Nadu) and Kushinagar (Uttar Pradesh). The e-commerce platform's ability to connect brands with a larger and more diverse customer base has played a vital role in Mamaearth's success, bringing their trusted skincare products to even the most remote regions.Powered by Capital Market - Live
Mamaearth announced its presence in Canteen Stores Department (CSD) under the Ministry of Defence, across India. This collaboration represents a key milestone in the brand's expansion strategy, allowing it to connect with a broader audience and meet the distinct needs of consumers nationwide. With a deep understanding of the consumer landscape and a commitment to making toxin-free products accessible to all, Mamaearth identified a gap in the CSD channel and took decisive steps to fill it. The brand's entry into CSD has been a crucial growth driver, contributing to its robust offline presence across India.Powered by Capital Market - Live
Total Promoter Holding
In last 6 months, promoter holding in the company has almost stayed constant
Low Pledged Promoter Holding
Pledged promoter holdings is insignificant